Nine
Niche Networks to Navigate for Mastering Marketing Milestones
by Gerry Rose, Integrity Networking Solutions, Business Consultant
For those
interested in keys to success in marketing products and
services, below is a summary of a system of Nine Niche
Strategies that absolutely deliver marketing success.
1) Develop a defining statement
Develop a
statement so when asked, “What do you do?” you can answer with a
statement that delivers. The statement should include: 1) Your
target market, 2) the result to your target market of what they
get when working with you, and 3) a second result to your target
market of what they get when working with you. Be prepared to
answer the question, “How do you do that?” after giving your
defining statement.
2) Target 25, 25 Advocates; people who bring the world to you
Create a list
of 25 people who bring the world to you. Send them something of
value every 30 days. Use your defining statement as part of
this strategy.
Examples of
value can include a book, exposition tickets, an article with a
cover letter, an e-book, or a telephone call. Maximum
investment is four hours per month and $75 for the entire
monthly activity.
3) Contact Database; people who
are clients (or past clients), people who will bring you
clients, and potential clients
Create an article every 30 days that has to do with
your core business. Send it by email to all those who can send
you business, might become business, or who have been business.
The article is 650 words. Always include your biography and
contact information (addresses; mailing, email, and web.)
4) Speaking presentation;
seminar to people who are clients (or past clients), will bring
you clients, or are potential clients
Do one speaking presentation every 30 days to your
target market. Your presentation is based from your Defining
Statement. Always open with your Defining Question.
The
presentation core should be five to seven minutes. Have a clear
opening (the Defining Question), a body (usually stories 3 to 4
minutes in length), and a close (which includes a move to
action.)
5) Networking events where you
use your defining statement
Use your Defining Statement and Defining Question.
Engage people with conversation by asking questions that qualify
them as:
- Your target
market
- People who
can send you business
- People who
are direct links to your target market (power partners)
6) Business shows or
expositions
Do back selling at business shows and expositions
where your target market will be every six months. Take an
exposition booth where your target market will be. Offer
something of value that includes giving of your time, energy,
and creativity. Make the offer so that you can make all those
you choose winners. Create a call script, which congratulates
winners.
7) Website
Make your
website proactive so that people who view it are going to your
site because you sent them there, rather than them stumbling on
it due to keywords, Google words, etc. Refresh it every 6
months with changes that increase traffic, giving a new offer.
8) Write a Book(s)
Create a book
from articles above or an original work that relates to your
business. Offer it on your website, at speaking presentations,
and through other distribution sources.
9) Benchmark Your Performance
Measure your
successes. Anything worth doing is worth writing down. In
advance of doing something, pick a number as a result goal for
accomplishment. As example, if you are going to a networking
event how many leads do you need to get to consider the event a
success? Record that number. As you attend networking events
now you can determine the value they are delivering.
